Easy answer. The bison conveys size, power, strength, and an all American rugged masculinity.
From Wikipedia: The American bison or simply bison (Bison bison), also commonly known as the American buffalo or simply buffalo, is a North American species of bison that once roamed the grasslands of North America in vast herds. They became nearly extinct by a combination of commercial hunting and slaughter in the 19th century and introduction of bovine diseases from domestic cattle, but have made a recent resurgence largely restricted to a few national parks and reserves.
Read the full article here: https://en.wikipedia.org/wiki/American_bison
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